POLLUX SCIENCE JOURNEY

Program developed by Pollux in partnership with FILLMED Laboratories to drive commercial growth for the FILLMED line in Brazil, with a focus on NCTF® 135 HA — the only injectable biorevitalizer approved by ANVISA (Brazil's health regulatory agency) — and to train physicians in the technical application of the products.

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The program was built around three pillars:

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Continuing education, led by Patricia Ormiga and André Braz, leading names in Brazilian aesthetic medicine.

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Shino Bay Brazil Summit, bringing Dr. Shino Bay Aguilera, one of the field's foremost international references, to Brazil.

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Cadaver Lab, an international course in Milan giving Brazilian physicians a rare opportunity to study product performance through hands-on anatomical work with real cadavers.

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I led the development of the program's main key visual and its rollout across social media, adapted to different stages of the sales funnel, as well as the set design for the Shino Bay Summit.

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The program drove a significant increase in demand for NCTF® and helped build a more engaged medical community around the FILLMED line and Pollux.