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BEEEES

AMBEV  |  ALL SET COMUNICAÇÃO   |   2022  |  #ArtDirection #DigitalDesign #MotionGraphics

Sinopses: Connecting brands and entrepreneurs
 

Bees is Ambev’s B2B app, built to simplify and boost beverage sales for small and medium business owners — from local bars to grocery stores across Brazil.
Beyond promotions and loyalty programs, Bees became a complete digital marketplace, featuring top food brands such as Mondelez, Piracanjuba, and Nestlé.

I had the opportunity to design and animate key visuals, digital campaigns, and countless in-app pop-ups, using motion design as a tool to drive engagement and visual rhythm.
The challenge was to merge multiple brand voices within a single, cohesive platform — keeping every message clear, vibrant, and true to the Bees spirit.

The result was a collection of dynamic, high-performing visuals that strengthened Ambev’s digital communication and helped bring its ecosystem closer to small business owners across the country.

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BOLAO BEEEES
(Banners Inapps)

BRAHMOSIDADE
(Banners Inapps | Whatsapp Stikers)

BUD WORLD CUP
(Banners Inapps | Key Visual adaptation)

OTHERS
(Banners Inapps | Key Visuals)

GET-IT-IN-TOUCH.gif

Você não precisa apenas de um logo. Precisa de estratégia, conceito e direção criativa para construir uma marca com presença e resultado real. Sou Carlos Felipe Braga (o CAFEBRAGA), designer, diretor de arte, líder e consultor criativo especializado em branding, identidade visual, campanhas, motion e comunicação visual estratégica. Transformo objetivos de negócio em marcas mais claras, consistentes e memoráveis.

carlosf1990@gmail.com
+5521996452869

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