FISH
STORM

Objective: Rebranding

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Fish Storm has a strong identity. And that became even clearer throughout the rebranding process.

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Its pillars were easily recognized by customers, suppliers, employees, and Marcelo, the brand’s founder and a fisherman for over 30 years at the Posto 6 Fishermen’s Colony in Copacabana.

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From that history come the tradition and quality of someone who truly knows the craft. Added to that is the personality of a brand that is genuinely carioca. Fish Storm is homegrown.

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The rebranding emerged at a time of growth for the company and helped organize the way the brand presents itself, communicates, and occupies space. From the product to the communication, from the purchasing experience to the content, the goal was to strengthen its relationship with the public without losing the closeness, spontaneity, and care that have always been part of Fish Storm.

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The result is a clearer, more recognizable brand that is aligned with its current moment, valuing its history, reinforcing its personality, and paving the way for the future.