Festival Harmonia
Free Concept | 2025 | #VISUALIDENTITY #KEYVISUAL #SOCIALMEDIA
Objective: Redefine the festival’s brand presence with a living identity that evolves each year.
Inspired by the dynamic nature of global festivals, I created a visual identity system that renews itself annually, bringing a constant sense of freshness and forward movement. The concept was guided by a strategic goal: making the festival more accessible and emotionally connected to the public while highlighting its vibrant and inclusive atmosphere.
The design direction embraced a warmer color palette, inspired by gastronomy and the sensory experience of outdoor events — linking color, emotion, and appetite in a natural, engaging way.
PT A logotipia foi reinterpretada a partir de sua forma original, mantendo familiaridade, mas ganhando características mais autênticas e orgânicas. O novo design integra elementos da natureza que refletem os valores de sustentabilidade do evento — o “o” transforma-se em símbolo do sol, enquanto as linhas onduladas remetem a ondas sonoras, ao mar ou até às curvas de um macarrão, criando múltiplos significados dentro de uma marca simples e memorável.
EN The logotype was reimagined from its original form, maintaining familiarity while introducing more authentic and organic characteristics. The new design integrates natural elements that echo the event’s sustainability values — the letter “o” becomes a symbol of the sun, and the surrounding wave lines evoke sound waves, the sea, or even the curves of pasta, creating multiple layers of meaning within a simple, memorable mark.
PT
A identidade se estende em um sistema de Key Visual e adaptações para redes sociais, garantindo consistência e flexibilidade visual em todos os pontos de contato. Cada peça foi pensada para transmitir energia, calor humano e senso de comunidade — qualidades que definem o espírito do festival e criam uma conexão genuína com o público.
EN
The identity extended into a Key Visual system and social media adaptations, ensuring visual consistency and flexibility across all communication channels. Each piece was designed to express energy, warmth, and community — qualities that define the festival’s spirit and connect deeply with its audience.
